> For the complete documentation index, see [llms.txt](https://docs.buildnatively.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.buildnatively.com/natively-platform/features/analytics.md).

# Analytics

## What is Analytics?

Analytics lets you measure how users find and use your app - tracking installs, attributing them to specific marketing campaigns, and sending custom events to understand user behavior.

## Supported providers

**AppsFlyer** - a dedicated mobile attribution and marketing analytics platform, focused on campaign tracking, conversion attribution, and audience segmentation.

{% content-ref url="/pages/YCD3PTjpSWTcrpjU28zJ" %}
[AppsFlyer](/natively-platform/features/analytics/appsflyer.md)
{% endcontent-ref %}

**Facebook** - Meta's analytics and advertising platform, useful if you're already running Facebook or Instagram ad campaigns and want conversion tracking tied directly to them.

{% content-ref url="/pages/jUlFsWmnQBWWUOYQUnI6" %}
[Facebook](/natively-platform/features/analytics/facebook.md)
{% endcontent-ref %}