# For Partners: Natively Brand Book. ## Our Mission and Values #### Mission: We want to inspire people to be creators. Our mission is to empower individuals and businesses by making mobile app development accessible without requiring coding expertise. We want people to understand a new way to boost their product/service and get the best out of it. #### Core Values: * Innovation: Staying ahead with cutting-edge solutions like instant web-to-app conversion. * Accessibility: Breaking technical barriers to enable everyone to own a mobile app. * Community: Building a collaborative ecosystem of users and developers. *** ## Brand Identity ### Logo: The Natively logo is a blend of simplicity and modernity. Usage should ensure it's free from obstructions, maintaining a clear space around it. **Guidelines for Logo Usage** ✅ Do: Maintain the logo's proportions and clarity. ❌ Don't: Distort, recolor, or reconfigure the logo.

### Icons:

### Banners:

### Promo:

### Color palette: Our primary colors are: #1F2546 or #FFFFFF for text, #1F2546 and #FD734B for background. Secondary colors are: #57CB84, #63737A, #B1B9BD and #EBEDF6.

### Typography: We rely on [Inter](https://fonts.google.com/specimen/Inter) font – bold for headings, regular for other text. These are simple yet effective in ensuring readability and elegance. *** ## Tone of Voice: Natively's voice is knowledgeable yet approachable and friendly. We combine technical expertise with user-friendly explanations. In communications, strike a balance between being professional and accessible. We aim to be informative, approachable, and empowering in our communications. We speak directly to our users, addressing their needs, challenges, and aspirations. ### Natively's Key Messages #### ✅ Do's: * **Simplicity in App Building:** Emphasize how Natively simplifies the process of converting websites into mobile apps without any coding skills, making it accessible to all. * **Innovation and Efficiency:** Showcase Natively as an innovative solution that streamlines app development and saves time. * **Focus on Community:** Emphasize the collaborative nature of the Natively community and how feedback shapes the product. * **Versatility:** Highlight Natively's ability to convert various types of websites and the versatility it offers to users. * **Security:** No need to share developer account credentials anymore. * **Automation:** Natively app creation process is fully automated and does not require developers involvement. #### ❌ Don'ts: * **Avoid Overpromising:** Do not make exaggerated claims about what Natively can do. Be transparent about its capabilities. * **Technical Jargon:** Avoid using technical jargon without clear and understandable explanations. * **Avoid Exclusivity:** Never give the impression that Natively is only for a select group of experts. ### Natively's CTA #### ✅ Do's: * **Clarity:** Ensure every CTA is clear in its intent and guides users effortlessly. * **Engage Emotionally:** Make CTAs that connect on an emotional level, like "Bring Your App Dream to Life." * **Use Active Language:** Employ verbs that prompt action, such as "Discover," "Explore," or "Start." * **Stay Consistent:** Ensure that the CTA leads to content that matches the user's expectations from the prompt. #### ❌ Don'ts: * **Avoid Being Pushy:** Don't force or rush users into decisions, give them space and time to decide. * **Mislead:** The destination after a CTA click should align with user expectations. No clickbait. * **Overuse:** A bombardment of CTAs can overwhelm users. Keep it focused and minimal. * **Mix Messages:** Avoid using CTAs that could send conflicting messages or confuse the user about the desired action. ### Natively's Hashtags #### ✅ Do’s: * \#BuildWithNatively #Natively #NativelyForYou #NativelyUpdates #NativeFeature #NativelyCommunity #NativelyInnovation – *Hashtags used for specifically Natively-related posts* * \#NoCode #NoCodeAppDevelopment – *to highlight that with Natively you do not need any code* * \#MobileAppDevelopment #MobileAppBuilding #Web2App – *highlighting the main point of Natively* * \#BubbleApp #iOSAppDevelopment – *when highlighting the specific platform/system working with Natively* * \#Tutorial #HowTo #Guide #Checklist – *used with the educational posts* * **Engage with Trends:** If there's a trending topic that aligns with Natively, use its hashtag. #### ❌ Don’ts: * **Over-Generalize:** Avoid overly generic tags like #app or #mobile. They get lost in the noise. * **Spammy Use:** Avoid using too many hashtags in a single post; quality is better than quantity. *** ### 🙌 Must-Have Assets: **High-Quality Visuals:** Ensure that all visual assets, such as images and videos, are of high quality and convey Natively's professionalism. **Consistent Branding:** Maintain consistency in design, colors, and typography to create a strong and memorable brand identity. **Educational Content:** Provide users with informative and educational content about how to use Natively effectively. **Use Case Illustrations:** Include visuals that illustrate the different use cases where Natively can be applied. ### 🤩 Nice-to-Have Assets: **User-Generated Content:** Encourage users to share their experiences and content related to Natively, fostering a community of advocates. **Visualized Data:** Present data and statistics in graphical form, making complex information more accessible. **Customizable Assets:** Provide customizable templates or assets that users can adapt for their own promotional materials. *** ### 🎥 Video Example [A demonstration video](https://youtu.be/Le5aRaWFS-s?si=FxN-ApB7xFVljQuk) showcases how effortlessly one can convert their site into a mobile app using Natively. *** ## 👀 Where to find us: #### 📲 Socials: [Twitter](https://twitter.com/buildnatively) [LinkedIn](https://www.linkedin.com/company/buildnatively/) [YouTube](https://www.youtube.com/playlist?list=PLYo9EJqlVMNdtzb_rm6_6kjlDCmaoAqlO) **👥 Our founders on LinkedIn:** **👥💭 Our founders on Twitter:** #### 🕸️ [Our website](https://www.buildnatively.com/) #### 📚 [Our documentation](https://docs.buildnatively.com/getting-started/readme) *** \ Our testimonials and Showcase ----------------------------- 🔎 Find the reviews and testimonials on Natively [here](https://www.trustpilot.com/review/buildnatively.com?utm_medium=trustbox\&utm_source=MicroReviewCount). 🖼️ The showcase of the mobile apps converted with Natively on [this page.](https://www.buildnatively.com/showcase)