> For the complete documentation index, see [llms.txt](https://docs.buildnatively.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.buildnatively.com/guides/for-partners-natively-brand-book..md).

# For Partners: Natively Brand Book.

## Our Mission and Values

#### Mission:

We want to inspire people to be creators. Our mission is to empower individuals and businesses by making mobile app development accessible without requiring coding expertise. We want people to understand a new way to boost their product/service and get the best out of it. 

#### Core Values:

* Innovation: Staying ahead with cutting-edge solutions like instant web-to-app conversion.
* Accessibility: Breaking technical barriers to enable everyone to own a mobile app.
* Community: Building a collaborative ecosystem of users and developers.

***

## Brand Identity

### Logo: 

The Natively logo is a blend of simplicity and modernity. Usage should ensure it's free from obstructions, maintaining a clear space around it.

**Guidelines for Logo Usage**

✅ Do: Maintain the logo's proportions and clarity.

❌  Don't: Distort, recolor, or reconfigure the logo.

<figure><img src="/files/JkY8xcYPihHd26CakyIb" alt=""><figcaption><p>Logo Natively</p></figcaption></figure>

<figure><img src="/files/YMisTLS2nUwhNMlZRSOx" alt=""><figcaption><p>Logo Natively (Dark)</p></figcaption></figure>

<figure><img src="/files/qxlruhOGTnwq5ZHIfNdt" alt=""><figcaption><p>Logo Natively (Light)</p></figcaption></figure>

### Icons:

<div><figure><img src="/files/zPMXswCYcfMT596Vo5ke" alt=""><figcaption><p>Icon Natively (Dark)</p></figcaption></figure> <figure><img src="/files/bBSzUQFHDaZ8O1hjfK5I" alt=""><figcaption><p>Icon Natively</p></figcaption></figure> <figure><img src="/files/mOBsmJsjaFM6xIvwFPYG" alt=""><figcaption><p>Icon Natively (Light)</p></figcaption></figure></div>

### Banners:

<figure><img src="/files/x5HgBlrlJRlKyjHrQtdk" alt=""><figcaption><p>Banner Natively</p></figcaption></figure>

<figure><img src="/files/AYhleJI9X0JqLouFqEND" alt=""><figcaption><p>Banner Natively (Square)</p></figcaption></figure>

### Promo:

<div><figure><img src="/files/3Sg1Cx2YFOHHCD0hbIhM" alt=""><figcaption><p>Promo Natively (Portrait)</p></figcaption></figure> <figure><img src="/files/UbfFwolS1P7QH57lRnCi" alt=""><figcaption><p>Promo Natively (Square)</p></figcaption></figure> <figure><img src="/files/tv6TWaOeqCDvCtq3H4HZ" alt=""><figcaption><p>Promo Natively (Stories)</p></figcaption></figure> <figure><img src="/files/omazCtKqRRNWWYwW424V" alt=""><figcaption><p>Promo Natively</p></figcaption></figure></div>

### Color palette:

Our primary colors are: #1F2546 or #FFFFFF for text, #1F2546 and #FD734B for background. Secondary colors are: #57CB84, #63737A, #B1B9BD and #EBEDF6.

<figure><img src="/files/gfKPhhx0exFEvOIdMv3E" alt=""><figcaption><p>Illustrative Natively color palette</p></figcaption></figure>

### Typography:&#x20;

We rely on [Inter](https://fonts.google.com/specimen/Inter) font – bold for headings, regular for other text. These are simple yet effective in ensuring readability and elegance.

***

## Tone of Voice:

Natively's voice is knowledgeable yet approachable and friendly. We combine technical expertise with user-friendly explanations. In communications, strike a balance between being professional and accessible. We aim to be informative, approachable, and empowering in our communications. We speak directly to our users, addressing their needs, challenges, and aspirations.

### Natively's Key Messages

#### ✅ Do's:

* **Simplicity in App Building:** Emphasize how Natively simplifies the process of converting websites into mobile apps  without any coding skills, making it accessible to all.
* **Innovation and Efficiency:** Showcase Natively as an innovative solution that streamlines app development and saves time.
* **Focus on Community:** Emphasize the collaborative nature of the Natively community and how feedback shapes the product.
* **Versatility:** Highlight Natively's ability to convert various types of websites and the versatility it offers to users.
* **Security:** No need to share developer account credentials anymore.
* **Automation:** Natively app creation process is fully automated and does not require developers involvement.

#### ❌ Don'ts:

* **Avoid Overpromising:** Do not make exaggerated claims about what Natively can do. Be transparent about its capabilities.
* **Technical Jargon:** Avoid using technical jargon without clear and understandable explanations.
* **Avoid Exclusivity:** Never give the impression that Natively is only for a select group of experts.

### Natively's CTA

#### ✅ Do's:

* **Clarity:** Ensure every CTA is clear in its intent and guides users effortlessly.
* **Engage Emotionally:** Make CTAs that connect on an emotional level, like "Bring Your App Dream to Life."
* **Use Active Language:** Employ verbs that prompt action, such as "Discover," "Explore," or "Start."
* **Stay Consistent:** Ensure that the CTA leads to content that matches the user's expectations from the prompt.

#### ❌ Don'ts:

* **Avoid Being Pushy:** Don't force or rush users into decisions, give them space and time to decide.
* **Mislead:** The destination after a CTA click should align with user expectations. No clickbait.
* **Overuse:** A bombardment of CTAs can overwhelm users. Keep it focused and minimal.
* **Mix Messages:** Avoid using CTAs that could send conflicting messages or confuse the user about the desired action.

### Natively's Hashtags

#### ✅ Do’s:

* \#BuildWithNatively #Natively #NativelyForYou #NativelyUpdates #NativeFeature #NativelyCommunity  #NativelyInnovation – *Hashtags used for specifically Natively-related posts*
* \#NoCode #NoCodeAppDevelopment – *to highlight that with Natively you do not need any code*
* \#MobileAppDevelopment #MobileAppBuilding #Web2App – *highlighting the main point of Natively*
* \#BubbleApp #iOSAppDevelopment – *when highlighting the specific platform/system working with Natively*
* \#Tutorial #HowTo #Guide #Checklist – *used with the educational posts*&#x20;
* **Engage with Trends:** If there's a trending topic that aligns with Natively, use its hashtag.

#### ❌ Don’ts:

* **Over-Generalize:** Avoid overly generic tags like #app or #mobile. They get lost in the noise.
* **Spammy Use:** Avoid using too many hashtags in a single post; quality is better than quantity.

***

### 🙌 Must-Have Assets:

**High-Quality Visuals:** Ensure that all visual assets, such as images and videos, are of high quality and convey Natively's professionalism.

**Consistent Branding:** Maintain consistency in design, colors, and typography to create a strong and memorable brand identity.

**Educational Content:** Provide users with informative and educational content about how to use Natively effectively.

**Use Case Illustrations:** Include visuals that illustrate the different use cases where Natively can be applied.

### 🤩 Nice-to-Have Assets:

**User-Generated Content:** Encourage users to share their experiences and content related to Natively, fostering a community of advocates.

**Visualized Data:** Present data and statistics in graphical form, making complex information more accessible.

**Customizable Assets:** Provide customizable templates or assets that users can adapt for their own promotional materials.

***

### 🎥 Video Example

[A demonstration video](https://youtu.be/Le5aRaWFS-s?si=FxN-ApB7xFVljQuk) showcases how effortlessly one can convert their site into a mobile app using Natively.

***

## 👀 Where to find us:

#### 📲 Socials:

[Twitter](https://twitter.com/buildnatively)

[LinkedIn](https://www.linkedin.com/company/buildnatively/)

[YouTube](https://www.youtube.com/playlist?list=PLYo9EJqlVMNdtzb_rm6_6kjlDCmaoAqlO)

**👥 Our founders on LinkedIn:**

<https://www.linkedin.com/in/romanfurman>&#x20;

<https://www.linkedin.com/in/bas-andrii/>&#x20;

**👥💭 Our founders on Twitter:**

<https://twitter.com/romanfurman0>&#x20;

<https://twitter.com/bas_andrii>&#x20;

#### 🕸️ [Our website](https://www.buildnatively.com/)

#### 📚 [Our documentation](https://docs.buildnatively.com/getting-started/readme)

***

\
Our testimonials and Showcase
-----------------------------

🔎 Find the reviews and testimonials on Natively [here](https://www.trustpilot.com/review/buildnatively.com?utm_medium=trustbox\&utm_source=MicroReviewCount).&#x20;

🖼️ The showcase of the mobile apps converted with Natively on [this page.](https://www.buildnatively.com/showcase)